women

5 Mistakes that Women Make When it comes to Money

In modern times, women are financially independent and increasingly earning more income. Improved life expectancy, early retirement, break in the career to pursue personal goals; all contribute to the need of having a systematic financial plan. But, women tend to be more conservative in their approach towards financial well-being.  Lack of confidence, financial illiteracy, age […]

Framing Effect

Framing effect is a behavioral concept in which people react differently to two identical proposals depending on how they are presented. The framing effect is a bias, in which people’s decision for two identical options differs depending on whether it is presented as a loss or as a gain; People tend to avoid risk when a positive frame […]

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